All About Sports: All About Federer

Roger Federer (born 8 August 1981) is a Swiss professional tennis player who held the ATP number one position for a record 237 consecutive weeks.As of 6 June 2011, he is ranked World No. 3 by the Association of Tennis Professionals (ATP). Federer has won a men's record 16 Grand Slam singles titles. He is one of seven male players to capture the career Grand Slam and one of three (with Andre Agassi and Rafael Nadal) to do so on three different surfaces (clay, grass and hard courts). He is the only male player in tennis history to have reached the title match of each Grand Slam tournament at least 5 times. Many sports analysts, tennis critics, and former and current players consider Federer to be the greatest tennis player of all time.Federer has appeared in an unprecedented 23 career Grand Slam finals, of which 10 were consecutive appearances, and appeared in 18 of 19 finals over the four and a half years from the 2005 Wimbledon Championships through the 2010 Australian Open, excluding the 2008 Australian Open. He holds the record of reaching the semifinals or better of 23 consecutive Grand Slam tournaments over five and a half years from the 2004 Wimbledon Championships through the 2010 Australian Open. In the 2011 French Open he reached his 28th consecutive quarterfinal in the Grand Slam tournaments, breaking the record set by Jimmy Connors.

Federer has won a record five ATP World Tour Finals (shared with Ivan Lendl and Pete Sampras) and 17 ATP Masters Series tournaments (tied second all-time). He also won the Olympic gold medal in doubles with his compatriot Stanislas Wawrinka at the 2008 Summer Olympic Games. For the past eight years (2003–2010) he has been in the top two in the year-end rankings.

As a result of Federer's successes in tennis, he was named the Laureus World Sportsman of the Year for a record four consecutive years (2005–2008).

He is often referred to as The Federer Express or abbreviated to Fed Express, the Swiss Maestroor simply Maestro. In 2011, Federer was ranked #25 in Forbes Celebrity 100 List.
Federer is one of the highest-earning athletes in the world. He has a contract with Nike footwear and apparel. For the 2006 championships at Wimbledon, Nike designed a jacket emblazoned with a crest of three tennis racquets, symbolising the three Wimbledon Championships he had previously won, and which was updated the next year with four racquets after he won the Championship in 2006. In Wimbledon 2008 and again in 2009, Nike continued this trend by making him a personalised cardigan. He also has his own logo, an R and F joined together. Federer endorses Gillette, Jura, a Swiss-based coffee machine company,as well as Mercedes-Benz and NetJets. Federer also endorses Rolex watches,although he was previously an ambassador for Maurice Lacroix.Also in 2009 Federer became brand ambassador for Swiss chocolate makers Lindt. In 2010 his endorsement by Mercedes-Benz China was extended into a global Mercedes-Benz partnership deal.